Marty’s Marketing Minutia – Super Bowl Special
Hype, honor, hope, humor, hypocrisy, hierarchy and ho hum, as automaker's pitch their wares during Super Bowl XLIV. TheDetroitBureau.com has the inside word and some sneak peeks of this Sunday's Super...
View ArticleAutomakers Tackle Super Bowl Sundary
Automakers are setting up for Super Bowl Sunday with one of the largest ad lineups ever. Why drop so much money? And which brands will punt, which score a TD? More from TheDetroitBureau.com
View ArticleMarty’s Marketing Minutia – Super Bowl Redux
Which spots scored, which fumbled, columnist Marty Bernstein has this "scientific" study of the auto industry's effort to score touchdowns during the Super Bowl. Here's his Marty's Marketing Minutia.
View ArticleMarty’s Marketing Minutia – Detroit Auto Show Edition
It's a busy time of the year for automotive marketers, with Car-of-the-Year awards, auto shows and the marketing world's 800-lb gorilla, the Super Bowl. Find out more in this week's issue of Marty's...
View ArticleChrysler Working Up Another Super Bowl Blockbuster Ad
Few advertisers have created such a stir during the Super Bowl as Chrysler, which knocked it out of the park in 2011 and '12 with unusual 2-minute spots featuring rapper Eminem and then actor Clint...
View ArticleLincoln Asks Public to Help Write its 1st-Ever Super Bowl Ad
As it prepares to launch its first-ever ad on the much-watched Super Bowl, Lincoln will turn to comedian Jimmy Fallon and the “Twitter-sphere” for help. The comedian will ask his fans to help him write...
View ArticleChevy Back in the Game for Super Bowl XLVIII Ad-fest
Chevrolet will be back in the line-up when the teams take to the field in Super Bowl XLVIII, reversing a controversial 2012 decision to pull out of what is television’s most-watched annual event....
View ArticleVolkswagen Bringing its A-Game for The Big Game
Now that NFL players have stopped yelling at one another, folks are beginning to focus on the Super Bowl. In particular, the advertisements are among the most memorable moments from each's year's event...
View ArticleMarty’s Marketing Minutia: The Super Bowl of Excess
Audi, Chevrolet, Ford, Hyundai, Jaguar, Kia, Toyota, Volkswagen and others will expend an estimated $72 million to run their latest 30-second commercials on the Fox broadcast of the 48th Super Bowl....
View ArticleSuper Bowl Auto Ads Send Buyers Online
While the lopsided match between the Seattle Seahawks and Denver Broncos had many fans tuning out, automotive advertisers appear pleased with the results they got from their costly Super Bowl ad blitz....
View ArticleAutomakers Spending Big Money to Maximize Exposure with Super Bowl Ads
With sales and profits booming, automakers are rushing to buy ad time for Super Bowl XLIX, including Nissan, which hasn't done so since 1997. At $4.5 million for a 30-second spot, most makers believe...
View ArticleAutomakers Sitting out Super Bowl XLIX
Viewers tuning into this year’s Super Bowl won’t get to see a pint-sized Darth Varder use “the force” start another Volkswagen as the German automaker isn’t part of the commercial roster for this...
View Article